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Want to be a cruise ships godmother?

San Francisco Chronicle

In the ultimate convergence (or collision) of cruise and pop trends, Norwegian Cruise Line plans to pick the godmother for its newest ship based on a YouTube-style video posted at the ship’s personal blog.

Yes, the ship, Norwegian Gem, has its own blogger site.

The cruise line is inviting past and current passengers to submit a video at GemItGirl.com “explaining why they should be named godmother of Norwegian Gem.”

Marketing for the new ship revolves around it being the ‘ultimate `It’ Girl” — the hottest, hippest vessel sailing. The godmother should embody those traits, according to the company, as well as “sophistication, independence and confidence, eagerness to explore new destinations and learn new things, glamorous, stylish and cultured, along with a youthful and adventurous spirit regardless of age.”

Once the domain of dignitaries, royal family members and wives of CEOs, the title of ship’s godmother increasingly is bestowed based on contests and advertising campaigns. Feel like making a video?

The contest runs through Nov. 12, with the winner named from five finalists at the ship’s christening on Dec. 18 in New York. For details, visit http://www.gemitgirl.com


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